How Technology Is Changing The Face Of E-Commerce?
Whether you’re just getting into the e-commerce world or you’re an old hand, you’ve probably noticed how technology is changing the way we shop. It’s important to be aware of what’s coming down the pipeline so you can be prepared. Here’s a quick guide to five technology trends that are set to change the way we shop in the future.
Augmented reality
Using augmented reality (AR) technology, customers can see what the product looks like from all sides, including how it will fit in their home. This allows shoppers to make an informed buying decision. This technology has been used in retail for a while, but recently, more companies are taking advantage of it for e-commerce.
There are several advantages to using augmented reality, including improved conversion rates, reduced returns and higher customer satisfaction. For example, IKEA has been one of the pioneers of AR for e-commerce retail. With its Place app, customers can place thousands of items in their homes and visualize how they will look.
Some companies have created branded filters for Instagram Stories and Snapchat. Others have created a virtual mirror for the Sephora app that lets customers apply makeup to their faces.
These examples show that using AR in e-commerce can offer customers a better shopping experience, while at the same time increasing brand affinity. However, AR must be used in the right way and retailers must make it a key component of their marketing efforts.
Another advantage of using AR is that it can create a more immersive and engaging shopping experience for customers. Using AR technology, customers can get a better look at how an item will fit in their home, and they can even try it on before they buy it.
Voice assistants
Using voice assistants to complete transactions is the latest trend in e-commerce. However, despite the fact that voice apps have become increasingly popular, the impact on consumers is not yet fully known.
Voice assistants in e-commerce will play a significant role in the future of retail. The use of voice assistants can be used for a variety of tasks, including ordering products, listening to product reviews, and tracking orders.
In addition, the capabilities of voice assistants will allow companies to build B2C relationships with their consumers. Voice assistants can also be used to address customer service issues and provide detailed insights about customers. In fact, governmental institutions have been benefiting from the use of intelligent personal assistants.
The integration of voice technologies is an ongoing effort for companies. Specifically, businesses need to develop voice recognition technology and constantly monitor their customers. In addition, businesses need to make sure that their products and services are adapted to voice assistants.
Voice assistants are a major breakthrough in the consumer engagement space. While the technology is not yet perfect, it is an exciting new way for consumers to interact with products and services. While there is still a lot of work to be done, it is not hard to imagine a world in which voice assistants dominate consumer engagement.
AI
e-commerce is a multi-trillion dollar global industry, and Artificial Intelligence (AI) is changing the face of e-commerce. The use of AI technology has helped retailers increase sales, enhance customer satisfaction and support customer service. It also gives businesses a competitive edge.
The use of AI is accelerating in the e-commerce world. The big players have started using it in their operations. They include Amazon, Rakuten and Alibaba. Some retail sites have started using chatbots to answer basic customer questions.
e-commerce retailers can also use AI to personalize product recommendations for customers. These recommendations influence how customers make purchases. A personalized recommendation can save time and effort and ensure that customers are not missing out on great products.
AI has also become a powerful tool for detecting fraudulent products. Fakespot uses AI to analyze product reviews and detect fraudulent third-party sellers. eBay Korea uses an AI system to filter out reviewers and sellers from its database.
Artificial Intelligence can also be applied to video surveillance in e-commerce. Using AI in video surveillance improves security and threat detection, while offering a more personal shopping experience.
As the world gets smaller, there is a need for a more personalized approach to the customer’s journey. With AI, eCommerce retailers can create a more seamless customer experience.